If you’re a Business Owner, Founder CEO, or Sales Leader who has never thought about Emotional Intelligence, you’re probably wasting time, energy, and money hiring, training, and coaching sales reps (and other employees) who may be good enough, but they’ll never be great. High emotional quotient scores correlate directly to success of the individual and the companies where they work. So, if you’re not measuring EQ – and other critical competencies required by the roles for which you’re hiring – your setting yourself up for mediocrity at best.